Paradox of choice
We stand in a room full of doors. As highly curious people, we want to see what is behind every door. This is our desire as artists –to satisfy our curiosity and solve the problems we haven’t previously solved. On some level, however, we know that if we are to drastically reduce our competition and benefit from the resulting power shift, we must pick one door, walk through it and never look back.
—The Win Without Pitching Manifesto